Factors to be taken into Consideration during Seminar Marketing
Are you trying to put together workshop? Be sure then that this article is just for you. You will find that most seminar organizers fret at the thought of not having sufficient people show up for their event. In line with this concern, you find conference marketing teams being set up. However, even with these steps in place, our workshops fail to attract sufficient numbers. A majority of organizers will read the situation as people lacking interest rather than analyze their marketing techniques. The most important bit in marketing is the efficiency rather than the quantity. It becomes paramount to assess the places you put your marketing money into and see if it was viable. All in all, don’t despair as this might be your chance to make a turnaround of fortunes.
The first nugget of wisdom lies in timing. If you want your seminar to get good attendance, you need to get the time aspect on point. Marketing and timing are directly proportional. Majority of organizers tend to market their seminars a long way from the actual month or week. It becomes a case of just too early to the extent that prospective guests fill as if a century has passed as they are still waiting for the conference. The preparation time needs to be considered carefully during marketing. Now, to be able to get a simple yet effective idea of how to solve this, relate seminar length and timing. If you are going to hold a brief conference, then start marketing get maybe 2 to 3 weeks to the actual date, and if longer then adjust the lead time to a longer period. So, ensure that the time you spend works just as well.
You now need to come up with a list of potential attendees. For instance you can’t send an email to a list of engineers addressing an issue that is primarily in the medical field and with no relation whatsoever. It is prudent to focus your marketing efforts on those you are sure to have the capacity to show up for the conference.
The tools used to spread the message is equally as valuable. Simply, analyze the communication means needed to influence the potential attendees. Emails may work sometimes, or maybe advertisements, website or a basic invitation card. The point is simply, consider your audience’s day to day activities and find out which method might fit into that routine to better impact them.
Consider including a registration fee for your seminar. People tend to think that such charges make attendees give the seminar a wide berth. It has been found that in some situations, a paid workshop might bring in more people than a free one. The potential audience who pay demonstrate their commitment and hence e you can be sure of who is coming and who isn’t. Free events may also work, but the critical point here lies in knowing your target audience.