Factors to Use in Choosing Packaging Materials
After successful production, what comes next is the question of packaging. Product packaging plays a significant role in customer attraction. A good packaging should appeal in terms of color, material, and shape. The packaging material must have the ability to attract attention, at first sight, make a sale and ensure a repeated purchase. Despite the factor that you want a packaging material that can attract customers, you need to be careful not to incur heavy expenses on packaging thus forcing you to increase your prices above the normal rates. It is also good to invest in a packaging that will serve the purpose for longer before it needs to be changed. Knowing what you want is necessary and this needs you to conduct research. When choosing the right packaging, apply the following tips.
First of all, consider quality and durability. Before you select a packaging material supplier, you need to get samples on which you conduct a comprehensive test to make sure you choose the highest quality of durable packaging. Skipping this step could lead you to choose low-quality packaging materials that do not match its job description.
Cost effectiveness is the second factor. Although price cannot be depended on as the only factor to deciding the packaging material, it plays a major role. The quality ratio of quality to price ratio of a good packaging should be realistic.
The third guideline is tamper-evidence and security. You should choose packaging with safety features and seals that are not easily tampered. Container seals, water-activated tapes, shrink wraps, and poly straps are helpful in hindering tamper and theft. Water-activated tapes, container seals, poly straps and shrink-wraps help hinder theft and tampering. Extra security can be assured by using opaque wraps.
Number four tip is legal compliance and environment friendliness. Most authorities need companies to use packaging materials that do not pose a threat to the environment. For non-recyclable materials, they should be reusable. The packaging material you choose should comply with the legal requirements in regard to shipping laws and regulations. The packaging materials should as well not collude with pre-existing patents and copyrights.
Factor number five is design, shape, and size. A good packaging material should be of reasonable shapes and sizes. It improves flexibility and convenience during storage, transportation, and handling as well as reduces production costs. you should go for a smart design to facilitate visual impact and brand recognition. Design of a packaging material also tells a lot concerning business and the values it upholds. Make sure the packaging you select reflects well on your business values.
Target customers are the final aspect. Customers should be the driving factor in choosing a packaging material. You should not settle on a packaging material on the basis of satisfying your needs. Broad information on customer expectations should be acquired. This will not only make the packaging material serve its purpose for longer but increase sales.